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Southeast Asian ridesharing giant Grab has officially joined the Web3 movement by introducing blockchain rewards to their customers. The rewards will be issued on the Xview Network, a public blockchain based on Ethereum. The rewards distributed will be rewarded in “XVIEW tokens”, which can eventually be used to purchase services and products from Grab merchants and other merchants in the XVIEW network ecosystem. With the introduction of blockchain rewards, Grab’s existing loyalty program will be enhanced allowing customers to accumulate reward points faster, more efficiently, and securely. This also creates new revenue streams for Grab and provides incentives for customers to engage more actively on the platform.