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The Biden team is reportedly looking into buying additional advertisement space as their internal polls suggest that the race against President Donald Trump is beginning to tighten. According to a report in Politico, the Biden campaign is evaluating options to “shore up lagging support from certain groups,” such as Black and Latino voters. The effort could include buying more ads on radio and television outlets that are popular in those communities. The Biden campaign has made a substantial investment in ad buys that have targeted minority groups, including Spanish-language television and radio stations.
The campaign’s internal polling reportedly shows that Biden is underperforming in many of the key demographic groups that President Obama performed well with in 2008 and 2012. It also shows that Biden is not gaining enough support from the white, working-class voters who usually vote for Republican candidates. The Biden campaign is thus seeking to boost its support of key demographic groups to ensure that it can win on November 3.
Those close to the campaign have said that it is likely that the ad buys will be made over the next week. Doing so could also help Biden project an image of confidence as it ramps up its get-out-the-vote efforts. The campaign has also been busy redirected, consolidating, and reorganizing staff to ensure that the most effective staff are in the right places.