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SEBA Bank, one of the leading digital banks in Switzerland, has announced a major rebranding to AMINA Bank, as part of its plans to become a global player.
The rebranding was launch with an event in Zurich. SEBA is now officially AMINA Bank and the new name was designed to reflect the bank’s ambition of being a global player and of empowering women in finance.
The name change reflects a broader strategy of creating a global digital banking solution that is tailored towards women. The bank executives explain that the rebrand was part of a plan to create a new global digital banking experience for women and to make a strong statement about their commitment to diversity and inclusion.
This strategy will involve launching product and services that are specifically tailored towards women, such as providing more tailored financing solutions, more education and guidance, and more services that are centered around women’s financial needs.
In addition to adopting a new name, the bank has also announced plans to expand into new markets, including Asia and the Middle East. Part of their expansion will involve investing in fintech companies that are creating innovative solutions for women.
The bank plans to continue its focus on digital banking and creating a global experience that will serve the needs of more people, providing innovative solutions that empower everyone, especially women.
With its rebranding, SEBA Bank is signaling its commitment to global expansion and to its goal of becoming a leading digital banking institution. The bank executives have expressed hopes of becoming a global force, and in doing so, helping to expand access to finance to more people and empowering women in the industry worldwide.