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The arrival of fall and, with it, pumpkin spice beverages and snacks, has come earlier than ever for Starbucks and other companies this year. The chain anticipated increased competition from other players in the pumpkin flavored food game, so it released the pumpkin spice latte and other items on August 27th, the earliest return of the popular beverages since they debuted in 2003.
In anticipation of this year’s early pumpkin release, Starbucks added new seasonal items, like a Pumpkin Cream Cold Brew and a Pumpkin scone. Other fall flavors like salted caramel mocha and mocha coconut frappuccinos are also returning for a limited time.
Other companies have introduced similarly themed items as well. McDonald’s launched its popular pumpkin spice latte for the first time in August, while Dunkin’ Donuts has released a variety of new pumpkin goodies, including Pumpkin Spice K-Cups and Donut Sticks.
The accelerated timeline for the seasonal items are intended to capitalize on increased consumer demand for pumpkin flavored items. In a statement, Starbucks said, “Bringing back Pumpkin Spice Latte earlier than ever is a way for us to continue to draw attention to our seasonal offerings and celebrate the start of fall.”
In addition to sweetening up coffee menus, the ubiquity of pumpkin has spilled over into the baking and snack aisles. Research firm IRI found that pumpkin flavored snacks and baking goods have increased more than 20 percent over the past year.
With the chillier weather in full swing, we can expect to see many more pumpkin products making their way onto shelves in the coming months.