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Joe Biden’s campaign is reportedly mulling a move to join TikTok in order to connect with younger voters. The development follows a summer months-long feud between the Trump administration and the popular social media app, with the White House eventually ordering federal agencies to purge TikTok from government-issued phones in September.
According to sources who spoke to The Information, Biden’s team is exploring ways to reach younger voters through the app, despite President Donald Trump’s contentious approach to the app this year.
TikTok has become a particularly powerful platform for young users, with nearly half of US users between the ages of 18 and 29. The app has recently been used to rally voting efforts and encourage users to register to vote, and Biden’s team is likely looking to capitalize on the platform’s influencer power.
The former vice president’s campaign is now reportedly in talks with TikTok, but any plans are still in the early stages. It is unclear what form the Biden campaign’s involvement with the service may take, but the team is reportedly looking at creating official accounts on the app.
Biden’s team is also reportedly eager to ensure that its potential use of TikTok does not accidentally serve as an endorsement of the app’s Chinese ownership. The US government has recently increased its scrutiny of TikTok’s Chinese parent company ByteDance, citing national security concerns related to user data.