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The Federal Trade Commission (FTC) has updated its rules to address threats posed by artificial intelligence (AI) in the form of deepfake technologies to consumer safety. Deepfakes are synthetic media in which a person’s likeness is replaced with someone else’s in existing media through the use of AI technology.
This move by the FTC aims to combat the spread of misinformation, identity theft, and fraudulent activities caused by misuse of deepfake technologies. The FTC has emphasized that the use of AI algorithms to