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Yes, it’s true. The rising prices of goods and services have caused discontent among consumers. This public sentiment is not lost on big brands, many of which are attempting to address these concerns in various ways. Some brands are focusing on offering more value-based products or introducing more affordable lines, while others are working on streamlining their operations to lower costs. Others yet are attempting to engage customers more directly through loyalty programs and personalized marketing, offering discount coupons and exclusive deals to soften the impact of price increases