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Doritos has reportedly ended its partnership with a controversial transgender influencer in Spain. This came after significant online threats of a boycott targeting the brand because of their association with the influencer. The exact reasons for this association causing such a backlash are not presently detailed, but Doritos appears to have deemed it a large enough concern to sever their ties. This decision echoes the fraught interplay between corporates and social causes, and brings attention to the challenges faced by both brands and influencers in navigating such associations